For Key Choice Commercial I needed to create a visual identity that would update and modernize their brand moving forward. One aspect I found particularly challenging about this project was trying to maintain a sense of brand recognition, while completely changing the name and radically shifting the visual identity. In the end, one way I was able to keep some familiarity with the original brand was to use a similar color pallet, which made the transition a little bit less jarring.
Once we helped nail down the new name for Key Choice Creative, I started off by exploring a few different possible directions for their new logo that fit withing their established color scheme. Below are a few of the options that I presented them with:
Once we nailed down the logo design I created a simple brand guidelines document that outlined the Logo Variations, Typography, Colors, and Design Elements/ Patterns. I then began working on a website design, and we eventually landed on the design you see below:
You can visit the live site at: https://keychoicecommercial.com/