We wanted to update our brand, but we didn’t want to lose any sense of recognition that our clients had with our existing brand. So we decided to refine our image by updating the logo and website, while still maintaining the same name, colors and tag-line. We believe that these subtle yet profound changes have made our visual brand identity much more effective and compelling.
Once we nailed down the logo design I created a simple brand guidelines document that outlined the Logo Variations, Typography, Colors, and Design Elements/ Patterns. I then began working on a website design, and we eventually landed on the design you see below:
You can visit the live site at: bizmktg.com
When starting this project I already had a pretty good sense of the ways that we could improve our logo. But I still explored a few different design directions.
Here are a few of the options I initially came up: